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Privacy Policy

Last updated: September 30, 2026

This Privacy Policy explains how [LEGAL BUSINESS NAME] (“Lip Laundry,” “we,” “us,” or “our”) collects, uses, shares and protects personal information when you visit our website, buy our products, or otherwise interact with us. By using the site, you agree to the practices described here.

1. Information we collect

Information you give us

  • Order and account details: name, email address, phone number, billing and shipping address, and order history.
  • Payment information: payments are processed by Stripe and other payment providers. We do not store your full card number on our servers.
  • Reviews and content: your name, rating, written review, and any photos or videos you choose to submit.
  • Communications: messages you send us, and your email or text-message preferences.
  • Age confirmation: your confirmation that you are 18 or older. We do not ask for or store your date of birth.

Information collected automatically

  • Device and usage data: IP address, browser and device type, pages viewed, links clicked, referring website, and approximate location based on your IP address.
  • Cookies and similar technologies: small files and code (such as pixels and tags) that remember your cart, measure site performance, and help us show relevant ads. See “Cookies, pixels and advertising” below.

Information from others

We may receive information from our payment, shipping, review and advertising partners — for example, confirmation that a payment went through, delivery updates, or whether you clicked one of our ads.

2. How we use your information

  • Process and ship orders, provide customer support, and send order and shipping updates.
  • Run, secure, and improve our website and products.
  • Prevent fraud and abuse, and confirm visitors meet our 18+ age requirement.
  • Send marketing emails or texts if you sign up (you can unsubscribe at any time).
  • Measure how our ads perform and show you relevant Lip Laundry ads on other websites and apps.
  • Request and publish product reviews.
  • Comply with legal obligations and enforce our terms.

3. Cookies, pixels and advertising

We use the following kinds of cookies and tracking technologies:

  • Essential: needed for the store to work, such as your shopping cart, checkout, login, your age confirmation, and your cookie preferences.
  • Analytics: Google Analytics (through Google Site Kit) helps us understand how visitors use the site.
  • Advertising: pixels and tags from Meta (Facebook and Instagram), TikTok, Google Ads, Pinterest, Snapchat, and Microsoft Advertising. They help us measure ad results and show ads to people who visited our site or may be interested in our products.

These advertising partners may collect information about your activity on our site and across other websites and apps. Some U.S. state laws consider this a “sale” or “sharing” of personal information, or “targeted advertising.” You can opt out at any time with the “Do Not Sell or Share My Personal Information” link in the cookie notice or the website footer. You can also block or delete cookies in your browser settings, but some parts of the store may stop working.

You can learn more about, or limit, ads from these partners through their own settings, such as Google Ads Settings, Meta Ad Preferences, and the industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org.

4. How we share information

  • Service providers who help us run the business, such as website hosting, payment processing (Stripe), shipping carriers, email marketing, customer reviews, and customer support tools. They may only use your information to provide services to us.
  • Advertising and analytics partners as described above.
  • Legal and safety: when required by law, to respond to legal requests, or to protect the rights, property, or safety of Lip Laundry, our customers, or others.
  • Business transfers: if our business is sold, merged, or reorganized, personal information may be transferred as part of that transaction.

We do not sell your personal information for money.

5. Your privacy rights

Depending on where you live (including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon and other U.S. states with privacy laws), you may have the right to:

  • Know and access the personal information we have about you.
  • Correct inaccurate personal information.
  • Delete your personal information.
  • Get a copy of your personal information in a portable format.
  • Opt out of the sale or sharing of your personal information and of targeted advertising.
  • Appeal our decision if we deny your request.

To make a request, email us at [PRIVACY EMAIL ADDRESS]. We will verify your identity before responding and will not discriminate against you for using your rights. You may use an authorized agent to make a request on your behalf where the law allows. Where required by applicable law, we treat browser-based opt-out signals such as Global Privacy Control as a request to opt out.

6. Age requirement and children’s privacy

Our products contain caffeine and are intended only for adults 18 and older. Our website is not directed to anyone under 18, and we do not knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we will delete it.

7. Data retention

We keep personal information only as long as we need it for the purposes above, such as completing orders, handling returns, keeping tax and accounting records, and meeting legal requirements. After that, we delete or anonymize it.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including encrypted (HTTPS) connections and secure payment processing. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

9. Email and text messages

If you subscribe to our emails or texts, you can unsubscribe at any time with the “unsubscribe” link in any email or by replying STOP to any text. We may still send you messages about your orders.

10. Where we operate

Lip Laundry is based in the United States, and your information is stored and processed in the United States.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. Significant changes will be posted on this page.

12. Contact us

Questions about this policy or your personal information? Contact us:

[LEGAL BUSINESS NAME]
[MAILING ADDRESS]
Email: [PRIVACY EMAIL ADDRESS]